July 13th, 2011
in coco. (Last updated: September 6th, 2012)

COCO AND PLACE VENDÔME

"Chanel and Place Vendôme are very linked. She lived in the Ritz, now there is a Jewelry shop, it’s very Paris, there are many photos of her on the place Vendôme. The big site of the Ritz is also still the Ritz, a part of the place Vendôme." Karl Lagerfeld

From the 1920s onwards, Mademoiselle Chanel refused to "settle down" and stayed at the Ritz Hotel occasionally before she decided in 1937 to move in and rent a suite on the third floor.

Place Vendôme was one of her sources of inspiration. The octagonal cap of her first perfume, Chanel N°5 recalls its geometry and proportions. Later on, the Première watch equally reminds of this aesthetic.

Today, directly facing her suite at the Ritz is the Chanel Fine Jewelry boutique which opened at number 18 in 1997.

Photo: 1937 - Gabrielle Chanel at the balcony of her suite at the Ritz Hotel, Paris ©Photo Roger Schall / Collection Schall